Why I Started Convergence
Some kids watched Saturday morning cartoons for the cartoons.
I watched them for the commercials.
Even as a young kid, I was fascinated by how advertising could make a cereal seem exciting, a toy seem like the greatest thing in the world, or a brand feel like it was part of your life. While most kids were waiting for the next cartoon to start, I was paying attention to the commercials for products like Kellogg’s cereal, Mattel toys, and Milton Bradley games. I wanted to understand why certain messages grabbed my attention and why some brands were unforgettable.
That curiosity stayed with me as I got older. In college, I pursued studies in communications and advertising, eager to learn the strategy behind the creativity. What started as a childhood fascination became a career path. I discovered that successful advertising is much more than clever slogans or flashy visuals. It’s about understanding people, connecting with them, and creating messages that inspire action.
Over the past 30 years, I’ve had the opportunity to work across a wide range of media channels and industries. During that time, I’ve watched the advertising landscape evolve from traditional television, radio, and print to today’s digital, streaming, mobile, search, and social platforms. While the technology has changed, one thing has remained the same: businesses need effective ways to reach the right audience and grow.
I started Convergence because I believe advertising works best when every channel works together toward a common goal. My passion has always been helping businesses build strong brands, attract new customers, and ultimately increase revenue. There’s nothing more rewarding than seeing a business grow because the right message reached the right people at the right time. That’s what drove me as a kid watching commercials on Saturday mornings, and it’s what continues to drive me today.
Convergence Advertising was built on a simple belief: when every marketing channel works together, great things happen. All Channels. One Outcome.
Best,
What Makes Convergence Different
30+ Years of Experience
For more than three decades, we’ve helped businesses navigate an ever-changing media landscape. From broadcast television and radio to streaming, search, social, and digital advertising, we’ve seen what works and what doesn’t. That experience helps our clients make smarter marketing decisions, avoid costly mistakes, and maximize the return on every advertising dollar.
Independent & Unbiased Recommendations
Unlike many media companies, we’re not tied to selling a specific platform or product. Our recommendations are based on what’s best for your business, not what someone else needs to sell. That independence allows us to evaluate every opportunity and create strategies focused on one thing: delivering results.
Strategic Media Planning
Successful advertising starts with a plan. We take the time to understand your business, your audience, and your goals before recommending any media strategy. By aligning the right channels with the right objectives, we help businesses invest confidently and achieve measurable results.
Multi-Channel Thinking
Today’s consumers don’t follow a straight path to becoming customers. They discover, research, compare, and engage across multiple platforms before making a decision. We build integrated campaigns that connect streaming TV, search, display, mobile, social, radio, broadcast television, and other channels into a cohesive strategy that keeps your brand visible throughout the customer journey.
Strong Industry Relationships
Over the years, we’ve developed relationships with media companies, technology partners, and industry leaders across the advertising landscape. Those connections help us uncover opportunities, negotiate effectively, and bring added value to our clients. The result is smarter planning, better execution, and greater efficiency for your marketing investment.
At Convergence Advertising, we believe successful marketing isn’t about chasing the latest trend or investing in a single platform. It’s about understanding how all channels work together to influence consumer behavior and drive business growth. Every recommendation, every campaign, and every partnership starts with the same goal: helping clients make smarter advertising decisions and achieve measurable results.
Ready to Grow?
Let’s explore ways to make your advertising budget work harder and deliver better results.